This Great Graphic comes from the Financial Times, which drew it from Euromonitor. The charts look at three categories of consumer goods, beauty and personal care, packaged food and soft drinks.
Western aesthetic are a powerful draw and western brands dominate the beauty and personal care products. The market share of these top five firms has increased to 41% from 38%.
However, dietary preferences are considerably more local. In packaged foods, Chinese and Asian companies are the largest players. The sector seems to be more fragmented. The top 5 companies command a little less than a 20% market share.
Soft drinks preferences are more mixed. Coca Cola is the largest soft drink provider in China and its market share has risen over the last few years. However, in second place is a Taiwanese company, Ting Hsin, which is also partnering with Pepsi, providing bottling and other marketing services. The sector is also essentially as concentrated as the beauty and personal care segments with the top 5 accounting for 43% of the sales, up from 36% in 2007.